Project Overview: One of CareerBuilder’s biggest industry events is the Society of Human Resource Management Annual Conference, bringing together over 11,000 HR professionals from around the globe. This year’s event was in Chicago, marking the first year CareerBuilder drew inspiration from the host city for the booth design. The Chicago-themed booth featured ads from CareerBuilder’s new Start Building campaign, displayed throughout the city. The communications strategy included pre/post event marketing as well as in-booth messaging.
Distribution Channels: Direct mail, email, trade show booth, social media
Project Role: Concept development, creative direction