Project Overview: The goal of this project was to create highly shareable, sticky, thought provoking content highlighting research insights conducted by CareerBuilder on candidate behavior and the role technology plays on the job hunt.

Client: CareerBuilder

Audience: Job seekers and employers

Distribution Channels: 

Results (within the first 30 days):

  • 3,000+ social media mentions/shares
  • 1,250 new leads collected from report download
  • 1,300 video views

Project Role: Concept development, content strategy, creative direction, distribution strategy

2012_CandidateBehavior

Candidate Behavior Infographic

Credits: Motion and infographic created by Column Five Media | Copy: Amy McDonnell | Web design: Jonathan Hart | Web development: Rachel Baker