Project Overview: CareerBuilder’s annual Candidate Behavior Study is by far the most popular and widely used research. Because the study is run every year, the stats do not tend to change that drastically, but for sales and marketing purposes, it is important to make the research look fresh while presenting similar data. To overcome this challenge, the 2013 study took on a completely new look, adopting a vertically scrolling, responsive layout.
Audience: Job seekers and employers
- Owned: Corporate blog, email newsletter, social media, microsite, infographic, video
- Earned: Global Talent Strategy, Job Science,
Project Role: Content strategy, creative direction, distribution strategy