Project Overview: 

Client: CareerBuilder and Banana Republic

Audience: Job seekers and employed workers

Distribution Channels: Corporate blogs (job seeker), email newsletter, social media, sweepstakes, in-store promotion

CareerBuilder’s Results:

  • Video – 5,293 views between August 30, 2012 and August 15, 2012
  • Social push – 11 Facebook posts with exposure to 265K;  20+ tweets (200 mentions); additional distrobution through Instagram and Pinterest
  • Standalone email – Sent to 1 million most active CareerBuilder.com users, with a 10% click-to-open rate
  •  Total sweepstakes entries:  26,321; 75% new customer aquisition
  • New Facebook likes/fans:  22,853

Project Role: Concept development, content strategy, creative direction, distribution strategy, partnership agreement

Credits: Video production: P3 Media Works | Content strategy: Justin Thompson | On-camera video Advice: Justin Thompson and The Every Girl